For the primary decade of its life, Coca-Cola wasn’t obtainable in bottles in any respect. The drink was invented in 1886 by pharmacist John Pemberton of Atlanta, Georgia, and it was initially offered as a syrup for soda fountains. Pemberton died in 1888, by no means attending to see his invention flourish right into a full-fledged world empire.
However earlier than his passing, he offered the enterprise to Asa G. Candler, who oversaw a interval of speedy development that included —amongst different milestones — the primary bottling of Coca-Cola.
In 1899, Tennessee attorneys Benjamin Thomas and Joseph Whitehead secured the rights to bottle Coca-Cola in a transfer that set the framework by which a lot of as we speak’s comfortable drink trade nonetheless operates.
The unique bottles seemed nothing just like the curvy Coke bottle everyone knows as we speak; they had been plain glass with straight sides, and this gave rise to an issue. The bottle was so generic that Coke’s rivals had been in a position to duplicate its branding nearly to a tee.
The early 1900s gave rise to a slew of Coke rivals whose names made no try to cover their copycat nature. There was “Koca-Nola,” “Toka-Cola,” and the insultingly-on-the-nose “Koke.” These firms used the identical bottle as Coca-Cola and even copied their well-known font.
The Coca-Cola Firm filed quite a few lawsuits towards these rivals, nevertheless it usually took years to resolve them. To guard themselves towards copycats, Coke and its bottling associates determined to spend money on brand-new packaging.