Current years have proven that Kraft is prepared and able to reinvent its picture, breaking from many years of consistency. In 2022, Kraft Macaroni and Cheese changed its name and shook up its packaging. Earlier than Kraft Singles unveiled its three new flavors to kick off 2024, its product line bought a serious picture revamp.
The outdated packaging that many grew up with was changed with a design that maintained lots of the authentic parts, however put extra emphasis on the product itself. The enduring grilled cheese sandwich, maybe the very best utility of American cheese doable, was resigned to the sting of the package deal, largely reduce off. Now, it is entrance and middle. The plastic movie enclosing every slice was additionally modified after years of customers complaining it was onerous to open.
Kraft’s three new Kraft singles flavors embrace this new packaging. Their common American cheese has at all times proven the grilled cheese picture, however three new flavors known as for 3 new ideas. Jalapeño is paired with a grilled beef sandwich, garlic and herb meets crispy fried rooster, and caramelized onion matches up with a ham and cheese panini, every picture befitting the cheese’s taste profile.
Extra adjustments may nonetheless be coming from Kraft. In a press launch, Kraft reported that 67% of cheese customers wish to broaden their tastes. Extra flavored cheese slices determine to be a giant issue for the model going ahead.