Clients at Piggly Wiggly skilled grocery procuring as they by no means had earlier than. Turnstiles on the entrance led them to a steady path by the shop, flanked by open cabinets of merchandise to select from. After reaching the money register and paying for his or her purchases, one other turnstile introduced them easily out to the exit. Whereas uniformed staff have been available to inventory the cabinets, it was as much as the client to decide on their very own merchandise.
In designing Piggly Wiggly, Saunders thought of how individuals shopped, and put impulse gadgets, corresponding to sweet, near the checkout. The continual path by the shop managed site visitors and stored individuals shifting towards the money register, all whereas being tempted by the merchandise out there to them that they have been pressured to see as they made their approach by the shop. And with so many decisions out there, branding turned necessary as merchandise wanted to face out by some means to draw buyers’ consideration. Piggly Wiggly not solely redefined how individuals shopped, nevertheless it modified their perceptions of the merchandise.
Among the many improvements Piggly Wiggly supplied have been picket procuring baskets to hold gadgets in, and price-marked merchandise to make choice simpler. The fee-saving elimination of clerks to do the procuring was handed on in financial savings to clients, who flocked to the shop the place costs have been cheaper and so they may make their very own decisions.